Let's get Loud - Marketing for Social and Search

English session

Is has always been expensive for organizations to communicate with all stakeholders. The world is changing: Being visible in search engines and social networks is crucial for business. We already know how to deal with search marketing, blog postings and getting new people at social networks.

Simply dealing with it is not enough: We have to anticipate an integrated strategy for online marketing with Search and Social being key components of success. This is more than stakeholder communication, it means stakeholder marketing. Integratiing all aspects of advertising, communication and other relations is really challenging, but opens thousands of new possibilities to be ahead of your competitors.

This session shows how to build such a seamless web marketing strategy for small and medium sized companies. It cares about the playful expectations of your team members and your boss, as well as the global perspective. Session includes latest research work and some case studies.

Markus Franz View speaker page

Sugoma KG

Markus Franz is Managing Partner of SUGOMA KG, a consulting agency with focus on social and green technologies. Working for customers like Lufthansa or Adidas, he loves to develop strategies for demanding markets. Prior to Sugoma, Markus was Chief Technology Officer at BLOGFORM GMBH, the leader in rich internet publishing. He was also a junior research fellow at the information retrieval laboratory of the University of Hannover.