March 9-11, 2011
Montreal, Canada

How Can Google Analytics Save Your Ass

How Google Analytics can demonstrate the effectiveness of a web application and how it can help a developer become a better one. Learn to use Google Analytics as a toolkit for your online projects.

High level functional overview and review of the main concepts related to Google Analytics. How to get away from the perception most geeks have of Google Analytics: it is actually much more than just page views.

Showcase of different tracking techniques for rich web applications, including Flash, Silverlight, Android, iPhones, JS, Ajax, etc.

Final note on optimization techniques using A/B testing.

View all 146 sessions

Paul Bernier

Adviso

Incorporated in 2002, Adviso is a Montreal-based company of Internet experts who provides Internet strategy and marketing services. We have helped more than 400 clients to improve their online strategy over the years.
Adviso is a Google authorized consultant for the implementation, optimization and the interpretation of data offered by Google Analytics, Website Optimizer and AdWords.
We focus on delivering cutting edge strategy in Web Analytics, Optmization, Usability, SEO and Social Media.

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