February 26-28, 2014
Montreal, Canada

Insourcing User Tracking and A/B Testing

User tracking is easy: just use Google Analytics, which also supports A/B tests. Done. But wait! Are you sure you want Google to have all your data, and depend on an external service for crucial functionality to improve the user experience? In this presentation, the speakers will explain why user tracking and A/B testing should be self-implemented, and present strategies and concepts to successfully do that.

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Stefan Priebsch

thePHP.cc

Stefan Priebsch unites expert knowledge with extraordinary sense when to use which tool. His specialties are object-oriented development and software architecture. As an internationally acclaimed author and speaker he thrills auditoriums and likes to share his tremendous practical experience.

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