NoSQL Design patterns, do's and don'ts

In the age of big data, NoSQL databases bring scalability, performance and other benefits to the table. On the other hand, developers have years of experience in designing object oriented systems and relational data models.
Using relational design mindset while designing NoSQL storage, would result in wrong design decisions. In this talk, I’ll share a few rules of thumb that helped me with designing data models for NoSQL databases.