A practical approach to Jobs to Be Done

Jobs to be done is a framework that helps us look at the goals that customers have and what they're trying to get done. The primary focus of the framework is to help us create an experience that meets core customer needs with a focus around what they're trying to get done. The session will cover: A brief overview of theJTBDframework, A value creation model that extends our view into customers' needs, Approaches to become outcome driven